Grazia Questions

•How do they market Grazia?
–Who is it aimed at? It is aimed at people who like magazines and it's mainly upmarket woman in their 30's who tend to buy it. They are high spenders on fashion and beauty every week.

–How often is it published? Grazia is a magazine that published weekly.

–What content does it include? The content it includes is mainly fashion,celebrities,real life, lifestyles,offers and health and beauty.

How does Grazia Differ? It differs because it focuses on mainly fashion and certain stories.

Why is it successful internationally? I think it's successful internationally because everyone either likes celebrities,fashion or both. Also everywhere in the world there are upmarket woman.

Grazia continues to be a successful magazine because it sticks to it's same content and layout, howeber just adds in up to date stories every week.

•What priority does it give to certain stories? Why do you think this is? The priortiy it gives to certain stories are the main celebrity story on the front as that is what gets people interested e.g from the large photo and catchy titles.


•What type of story does it consider to be the most important each week? The story it considers to be the most important is the main celeebrity story and the weeks 'hottest' fashion offers. This is because the magazine is mainly about fashion and celebrities so that is why they put it on the front cover.

A typical Grazia cover layout would be a very large photo of the celebrity the main story is about on the front and possibly half of the title 'Grazia' being covered with the photo. Also the colour of the title changes every week from either, yellow,pink,white or red. Also it has offers and catchy slogans to get you interested on the cover in bold writing as well.

Grazia could widen it's target audience by changing some of the things in it to make it more interesting for younger generations as well as 30+. They could add more celebrities and also have a cleebrity blog in there that gets updated every week for the magazine like OK! have.

The conventions it uses to make sure it's audience buys it's magazine is that it uses offers on the front to get people interested in possibly buying it as they can get something for free or cheaper than usual.

The gender suggests it is for females and you can tell this from the colours it uses on the cover e.g pink title and it has females fashion inside and more females prefer reading about celebrities more than males probably do.

The articles inside confirm my ideas because all it has is females clothes/shoes/accessorie/make up etc and nothing to do with men in there. Also the offers are to do with things females would associate with. Also everything inside is aimed at woman e.g stories,advice,beauty.